Data-driven marketing consultant, I help businesses to grow through targeted marketing strategies and personalised support. My expertise and skills include Performance Marketing, SEO, Product Marketing and Branding.
From early stage start-ups to post Series B companies, I worked in various company sizes and stages allowing me to develop a specific expertise for business growth.
I previously worked as the Head of Paid Acquisition for the Challenger Bank, Starling Bank, and CMO of the Parent-tech company Onoco.
During my +15 years in Marketing, I created new ROI driven customer acquisition strategies to increase sales pipeline and business revenue. I developed integrated Go-To Market strategies and an improving process to accelerate product positioning. I also created and developed a new brand identity and strategy through cohesive PR and content and other branding actions.
Performance Marketing
Product Marketing
Brand strategy
Strategic advisor
Marketing team building
Funding expertise
“Aida provided a very elaborate insight on our French & UK consumer market in a timely manner. Her work helped to shape our long term product and services strategy.”