It’s rare to find someone with the drive and expertise to elevate a brand across both strategy and performance—Aida is that person. As a former client at Starling Bank, she was a visionary leader and an inspiring partner. Now, collaborating with her on agency projects as a freelance consultant, I continue to rely on her sharp media insights and strategic focus. Aida’s commitment to helping brands win has only deepened, and I greatly value the exceptional partnership we now share at the agency.

It is rather difficult to put into words just how much of a great asset Aida has been to our business. From developing and executing our international on & offsite SEO strategy, and building up our French Adwords account from scratch; to the creation of Analysis and business insights. In a short period of time, Aida's value to our business has been apparent. She has an exemplary work ethic and is undeniably passionate, skilled and true pleasure to work with.

Aida is a pure joy to work with. She is one of those people who you can trust to get the job done. I never have to ask her for the status of any task as she is very clear in her communication and gives me updates proactively. She thinks strategically, but also has an attention to detail that I find many marketers lack. I find this particularly valuable when it comes to her attention to detail in reporting - whether it is tracking the CAC or ad spend and how it’s growing or decreasing overtime or even taking insights from how our branding is being perceived.