SEO

Voice Search optimisation with Conversational Keywords

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The landscape is changing with regard to how people search for information. Now, more people are using voice search to find answers to their questions. This advancement is affecting SEO by moving individuals away from traditionally used search engines and into conversational search.

Conversational Keywords and Voice Search Optimisation

As virtual assistants like Siri, Alexa, and Google Assistant have become more popular, voice search has gained popularity as a convenient and easy way for people to find information online. As a result, businesses need to optimise their websites for voice search to ensure that they appear in results when users search for information using their voice.

One important aspect of voice search optimisation is conversational keywords. These are the words and phrases that people use when they talk, rather than when they type a search query. These keywords are typically longer and more conversational than traditional keywords, and they help search engines understand the user’s intent better.

How Conversational Keywords Work in Voice Search

Voice search queries differ from text-based queries because people use natural language and conversational tone when they speak. For example, instead of typing “best restaurants in New York City,” someone might ask their virtual assistant, “What are some good restaurants to try in NYC?” As a result, conversational keywords play a significant role in voice search optimisation.

When optimising for voice search, it’s important to understand the types of conversational keywords that people use. These include question words like “who,” “what,” “where,” “when,” and “why,” as well as prepositions like “in,” “on,” and “near.” People also use long-tail keywords, which are longer phrases that target a particular audience or niche.

How to Identify Conversational Keywords for Voice search optimisation?

When optimising for voice search, it is important to understand how people use natural language when speaking and then choose keywords and phrases that match those patterns. Here are some tips to help you identify conversational keywords:

1. You can use natural language tools, such as Answer the Public, SEMrush, and Google’s Keyword Planner to identify conversational phrases and questions related to your target keywords.

2. When optimising your website for voice search, think about the intent behind the query and use the most natural language possible. For example, a user might ask “What’s the best sushi restaurant near me?” instead of typing “sushi restaurant” into a search engine.

3. When targeting voice search queries, consider long-tail keywords. These are longer and more specific keyword phrases that people use when they are looking for something very specific. They are often more conversational in nature and can help you target voice search queries more effectively.

4. When creating content, use natural language that matches the way people speak. The phrases and questions that you use can help optimise your content for voice search.

5. Look at the analytics for your website. Analyse the search terms that people use to find your site, and identify conversational keywords that are already driving traffic. This will give you insights into what your audience is searching for and how they phrase their queries.

Conversational search is gaining momentum, and Google has provided some insight into how it can be used. What does this mean for marketers? What were previously known as search engine optimization best practices may need to be changed because many current SEO strategies will not work with voice search.

This is important because of the sheer amount of human beings moving from traditional search to conversational search. As more people start using voice search on devices like smartphones and smart speakers, businesses need to adapt their content to appeal to this rising audience by making their websites as optimised as possible–and that starts with optimising for conversational keywords.

App, SEO

What is App Store Optimisation (ASO)

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- App, SEO

The mobile app industry is growing at an incredible pace. With the advent of smartphones, there is a mobile app for nearly everything, and if there is not, it will soon be developed. As the number of apps has increased, it has become increasingly difficult for app owners to attract new users. App owners may need to consider an aggressive advertising strategy, but their profitability will be affected by doing so. As a result, app owners should implement an App Store Optimization (ASO) strategy to increase their app’s visibility.

What is ASO or App Store Optimisation?

App Store Optimisation (ASO) refers to the process of optimising a mobile app store page to increase its visibility (and therefore your app visibility) and boost organic app instals. App Store Optimisation (ASO), a component of mobile app marketing and advertising, involves several actions such as creating titles and descriptions, based on keywords search that help mobile apps rank higher in search results and be more discoverable by users. It’s similar to the optimisation of websites (SEO) for search engines.

How to start your ASO strategy?

User queries and keywords research

The first step in ASO is to identify the keywords that are relevant to your app. This involves identifying queries used to find your product. To build your keywords list, you can ask yourself the following questions:

What users are typing in the search bar when they are looking for your product?

What are the problems your app is solving?

What are the keywords used by competitors and other apps in the same category?

It is necessary to categorise and rank your keywords so that you can determine the keywords you will use for optimisation purposes.

App store page content

When it comes to App Store Optimization (ASO), the importance of your content does not lie in its word count. Once you determine what keywords you want to rank for, place them in three important places: Your app name, URL and subtitle. Then comes the description. The description should include longer phrases that contain the keywords but are not solely made up of them. Most app stores allow app owners to list keywords they would like to rank for in a keyword field on their app’s page. Add the most important keywords from the list you created earlier.

App downloads

App install traffic impacts your app’s ranking in the app store. The more installs you have, the better your ranking will be. Combining ASO with other user acquisition tactics such as advertising can help achieve this goal.

It is also important to clearly convey what your product does and how it benefits the user. To draw in new users, make attractive and engaging creatives such as product videos and app screens. These should be designed to entice users to try the app. Include a detailed description of your app’s features in the product description. This should encourage potential users to download the app.

App rating and reviews

Yes, what users think of your app matters. Higher ratings can help you rise in the app store rankings.

Asking for positive customer feedback is not always easy, but you can increase the likelihood of receiving it by listening to your customers and constantly improving your product.

You can also reach out to your users via your usual email campaigns or create a specific one. You can also create in-app messages asking your users to rate and review your app while they are using it.

Monitoring and optimisation

Finally, the app should be regularly monitored to ensure it is performing well in the app store. This can be done by tracking downloads, user reviews, and other metrics. Many solutions such as data.ai can give you clear insight on how your app is performing for specific keywords and territories. These solutions also provide you insight about your competitors’ performance.

App store optimisation is a long process with many adjustments along the way. You should constantly monitor your app’s performance and user behaviour to find new opportunities.

SEO

How Helpful Content Update Can Help Your SEO Strategy?

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- SEO

What is Helpful Content Update of Google algorithm?

The Helpful Content Update, a change to Google’s search algorithm, was made in order to provide users with more relevant and useful content.

With these recent changes, Google’s systems will be able to identify more types of low-quality content, especially those that are created for search engines and not people. These low-quality content pages and websites will see their ranking affected.

This update places more emphasis on the quality and relevance of content, and rewards websites that provide users with helpful and informative content.

Helpful Content Update was introduced on December 5th, 2022.

How to write helpful content?

The search engine ranking of a website depends on a variety of factors, including the quality and relevance of the site’s content. Some tips that may help to improve a site’s search engine ranking include:

Create high quality and informative content

To create high quality and informative content, you should first do some research on the topic your target audiences want to read about. For example, to create content for prospects in the awareness and consideration stages of the buyer journey, you can define different topics based on their needs at each stage.

When writing a piece of content, be sure to use clear, concise language and include all necessary information. The content should also be interesting and engaging to read.

When you write, try to include as many images or videos as possible to illustrate your points. Finally, proofread your article before publishing it to ensure there are no mistakes.

Target keywords that are relevant to your product and audience

Keyword research is important for search engine optimisation (SEO) because it helps inform the content strategy and ensure that the website is targeting the right audience.

Keyword research involves identifying the most popular and relevant words and phrases that are associated with a given topic and including those terms in web content and other digital assets.

When you are working on your keywords research, it is important to keep in mind what information your target audiences are looking for as they progress through the buying process.

Optimise your content

First, identify the keywords that are most relevant to your content. Make sure to use keywords that are popular yet still specific to your article.

Next, write a compelling title and meta description. A good title and meta description will accurately reflect the content of your article while containing the keyword you have identified. This will help attract more clicks and improve your search engine ranking.

Always use header tags (H1, H2, H3, etc.) to create distinct sections in your article and label each section with an appropriate heading. This helps search engine bots understand the structure of your article, which can lead to higher rankings.

Optimise images. As search engines cannot “see” or “read” images, it is important to use keyword-rich alt tags when creating images. Compressing images can also help improve page load speed.

Finally, make sure your content is mobile-friendly, with a short load time. These factors are important for search engine rankings.

Link building

It is important to use internal and external links in your content. Internal links connect the various pages of your website, while external links connect your site to another website. Both kinds of links help search engine algorithms understand the relevance of your content, thus helping you boost your ranking.

Link building is a key factor in determining a website’s authority. If a site with a high authority adds one of its links to your site, it will increase your ranking and authority.

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