Advertising, Growth Marketing
Introduction to Apple search ads
What is Apple Search Ads?
Apple Search Ads is a mobile marketing platform that allows developers to promote their apps in search results.
Search Ads leverages Apple’s extensive search technology, enabling developers to target their ads precisely and connect with users in a meaningful way.
With Apple Search Ads, developers can gain valuable insights about how users interact with their apps—as well as how their campaigns are performing—allowing them to refine their app marketing strategy over time. It’s also a great way for developers to gain visibility for their apps and reach new potential users.
How Apple Search Ads is working?
Apple Search Ads is an auction-based platform, meaning that you need to buy (bid on) keywords.
The service uses an auction-based system to determine which ads will appear in the search results. This means that when an app developer bids on some keywords, that developer’s ad appears in the search results using these keywords.The keyword price will depends on the highest bid.
Your potential customers have different search behaviors on Google and Apple. App stores users are usually in the Decision stage. This mean they already know the type of products or app they need. When building keyword lists, keep this information in mind.
Add demographic targeting
Additional segmentation options allow developers to filter users between different age groups, genders or locations. You can also choose to target users that already installed your app or not.
The power of Search match
Apple Search Ads Search Match is a feature that allows app developers to reach potential customers with ads tailored to their search queries. The feature uses Apple’s machine learning algorithms, which analyse user intent and surface the most relevant ads.
Video and images ads
You have nothing to do. Apple search ads will generate automatically different ads following your app profile. You can also select some specific visuals from your profile to highlight specific features.