SEO
5 tips to optimise your website for voice search
Voice search
Voice search is one of the fastest-growing types of search. According to Perficient, 55% of users do voice searches on a smartphone, and 39.4% of U.S. Internet users use voice assistants at least once a month.
To stay competitive, it is vital for businesses to optimise for voice search.
Here are 5 SEO tactics for optimising your website for voice search
Audiences and devices
Before you make any actions, you will need to understand your audiences. This mean which smart technology they are using and how they are using it.
Understanding your audiences behaviours will ensure your website meets the voice-searching audience where they are, whether that’s on a smartphone, smart speaker, or even car speaker.
You can then create content that is compelling, as well as persona-based. Providing detailed answers to common questions and clear answers to simple questions will help you to appear in your audiences voice searches.
Conversational Keywords
In the age of voice search, even long-tail keywords won’t cut it. You have to use full phrases and questions that are normally used in conversations between real humans. Voice search requires you to use a more natural language as if you were speaking to another person.
Marketers need to create high-quality content that is written in a conversational tone.
Today, we use longer keyword phrases in voice searches. These phrases are known as conversational keywords. It’s important to note that conversational keywords can often change between generations and demographics.
Build FAQ
FAQs (frequently asked questions) are the perfect “question and answer” content and an excellent way of providing users with the information they need quickly.
Answering the “Who,” “What,” “Where,” “When,” “Why” and “How” questions is a great way to drive search voice traffic. Then answer them using conversational language to appeal to voice search.
Google Business Profile and local search
Google business profiles help your business. People use their voice to ask “near me” questions which make voice search SEO local-friendly.
It’s easy to create a Google business profile. You just need to create a listing, complete your profile with all the information you can provide, and wait for approval. Then when a person asks Google to display similar businesses in that area, your business could rank for that query.
Schema Markup
Schema is structured data markup that enables search engines to organise and understand a website’s content. A schema is a set of “types,” each associated with a set of properties. These types are arranged in a hierarchy.
Schemas can have a significant impact on search engine optimisation (SEO) and more specifically voice search as it helps devices such as Google Home, Alexa, and Siri to understand your content better.
