SEO
What is Helpful Content Update of Google algorithm?
The Helpful Content Update, a change to Google’s search algorithm, was made in order to provide users with more relevant and useful content.
With these recent changes, Google’s systems will be able to identify more types of low-quality content, especially those that are created for search engines and not people. These low-quality content pages and websites will see their ranking affected.
This update places more emphasis on the quality and relevance of content, and rewards websites that provide users with helpful and informative content.
Helpful Content Update was introduced on December 5th, 2022.
How to write helpful content?
The search engine ranking of a website depends on a variety of factors, including the quality and relevance of the site’s content. Some tips that may help to improve a site’s search engine ranking include:
Create high quality and informative content
To create high quality and informative content, you should first do some research on the topic your target audiences want to read about. For example, to create content for prospects in the awareness and consideration stages of the buyer journey, you can define different topics based on their needs at each stage.
When writing a piece of content, be sure to use clear, concise language and include all necessary information. The content should also be interesting and engaging to read.
When you write, try to include as many images or videos as possible to illustrate your points. Finally, proofread your article before publishing it to ensure there are no mistakes.
Target keywords that are relevant to your product and audience
Keyword research is important for search engine optimisation (SEO) because it helps inform the content strategy and ensure that the website is targeting the right audience.
Keyword research involves identifying the most popular and relevant words and phrases that are associated with a given topic and including those terms in web content and other digital assets.
When you are working on your keywords research, it is important to keep in mind what information your target audiences are looking for as they progress through the buying process.
Optimise your content
First, identify the keywords that are most relevant to your content. Make sure to use keywords that are popular yet still specific to your article.
Next, write a compelling title and meta description. A good title and meta description will accurately reflect the content of your article while containing the keyword you have identified. This will help attract more clicks and improve your search engine ranking.
Always use header tags (H1, H2, H3, etc.) to create distinct sections in your article and label each section with an appropriate heading. This helps search engine bots understand the structure of your article, which can lead to higher rankings.
Optimise images. As search engines cannot “see” or “read” images, it is important to use keyword-rich alt tags when creating images. Compressing images can also help improve page load speed.
Finally, make sure your content is mobile-friendly, with a short load time. These factors are important for search engine rankings.
Link building
It is important to use internal and external links in your content. Internal links connect the various pages of your website, while external links connect your site to another website. Both kinds of links help search engine algorithms understand the relevance of your content, thus helping you boost your ranking.
Link building is a key factor in determining a website’s authority. If a site with a high authority adds one of its links to your site, it will increase your ranking and authority.