Growth Marketing
What will be the marketing trends in 2023?
Marketing trends are always changing, but it’s important to stay on top of them so that you can maintain a successful marketing campaign. The upcoming trends for 2023 will be markedly different from those ten years ago, with many technologies and platforms going from novelties to essentials in the blink of an eye. The following list shows some of the biggest marketing concepts you can expect to see in 2023.
Social Media Automation
Social media automation is the use of software to automate repetitive tasks associated with social media marketing, such as scheduling posts and monitoring conversations. This allows marketers to focus on higher-level tasks and activities.
Automation is increasingly becoming popular in social media marketing, making it easier for businesses to create and distribute content more efficiently. This trend will likely continue in 2023, as businesses seek to maximise their social media presence.
Video Content
Video content is any type of content that uses video as its primary medium of communication. This can include videos used for marketing, entertainment, education, news, or any other purpose.
Video content is growing in popularity as a marketing strategy among businesses, as it allows them to provide their customers with more engaging and entertaining information. In 2023 companies are expected to use video more heavily, employing such techniques as live streaming, short videos, and interactive videos.
AI and Chatbots
Artificial intelligence is a branch of computer science that deals with creating machines and software capable of human-like thinking, action, and learning.
Chatbots are computer programs designed to simulate conversations with human users. They are powered by artificial intelligence, and they can understand and respond to user input in a more natural language.
As the use of artificial intelligence and chatbots becomes more widespread in marketing, businesses are expected to increasingly utilise these technologies as a way to engage with customers and deliver tailored experiences.
Voice Search Optimisation
Voice search optimisation is the process of optimising content for voice-activated search engines, including Google Home and Amazon Alexa, to make it easier for users to find answers to their questions.
Voice search optimisation includes optimising content for specific keywords, improving website speed, and using structured data markup in your website code to make content more discoverable.
As more people use voice-activated devices to search the web, businesses in 2023 will focus on optimising their content for voice search engines in order to ensure that their content is easily found.
Personalised Content
Personalised content is content that is tailored to the specific interests, needs, or preferences of an individual. This could include emails, webpages, ads, and more. Such content is designed to be more engaging and relevant to the user, which can increase conversions and customer satisfaction.
The use of personalised content will become increasingly popular as businesses seek to provide more tailored experiences to their customers in 2023.
